Pursuant to article 56(1.1) of the Law of 29 July 2005 on public offering and the conditions for introducing financial instruments to the organised trading system and on public companies (Journal of Laws of 2005, No. 184, item 1539, as amended), the Management Board of Orange Polska S.A. (“Orange Polska”) hereby informs about its decision to expand the sale of electricity to include the whole country.
Orange Polska to Launch Sale of Electricity Nationwide
On February 10, 2015, the Management Board of Orange Polska decided to implement on a commercial basis an offer of sale of electricity to end users under the Orange brand nationwide. The decision stems from the positive outcome of the pilot sale of electricity launched by Orange Polska in the third quarter of 2014.
The offer will be available via all sale channels of Orange Polska and is addressed to residential customers as well as small to medium companies which use the tariff G or C.
Electricity for resale to end users as well as property rights to certificates of origin for electric energy will be purchased by Orange Polska through its wholesale partner, Polenergia Obrót S.A., under the framework energy sale agreement and the framework property rights sale agreement. Orange Polska’s margin will be a difference between the purchase cost and resale price of electricity. The co-operation scheme developed has considerably reduced a risk related to volatility of energy purchase prices and volumes. It secures the expected margin and enables price adjustments in the retail market well in advance of the actual period in which the energy is to be provided to end customers.
Orange Polska intends to develop an offer to end users which will stand out from the competition in terms of both service quality and attractive pricing. The venture has been organised within Orange Polska’s structure, and the services and products will be offered under the trade name of Orange Energia. The Orange Energia offer will contribute to building customers’ loyalty towards the Orange brand.
Furthermore, Orange Polska has concluded general distribution agreements with Poland’s top five operators of electric energy distribution systems, namely RWE Stoen Operator sp. z o.o., Energa-Operator S.A., Enea Operator sp. z o.o., Tauron Dystrybycja S.A. and PGE Dystrybucja S.A. These agreements provide for distribution of the energy purchased by Orange Polska to end users.